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About

Built by operators,
for operators.

We started Polite after years on the merchant side, watching good work in one place quietly cost the business somewhere else.

Wide image: the team at work, or a store being reviewed on a big screen. Natural light, stone tones.
The name

Why polite?

Polite software design is the idea that software should be considerate of the people using it. We apply it to the whole store: your shoppers, your team, your bottom line and the code underneath.

Read our manners

Founder portrait, natural light, on stone
Founder

Tanya Malan

[Short bio: led marketing, digital and ecommerce with P&L accountability, ran a replatform from the merchant side, retail and DTC across multiple brands. No public figures.]

[One line in Tanya's own voice on why she started Polite.]

Been thereP&L owner
Done thatReplatform lead
Based[City]

A small core team and a bench of specialists.

Everyone works to the same manners, whoever's doing the work.
[Name][Shopify development]
[Name][UX and design]
[Name][SEO and migrations]
[Name][Data and testing]

Say hello.

Tell us what's bugging you about your store. We'll tell you honestly whether we can help.

Book an audit