Our Principles

There are 14 principles of polite software outlined by the godfather of UX, Alan Cooper. We use these same principles to guide our client relationships.

Interested in Me

Polite software shows interest in the user, remembers their preferences, and strives to please them.

We take a genuine interest in you, your needs, preferences, and goals. We actively listen and understand your unique requirements to deliver tailored solutions that meet your expectations.

Deferential to Me

Polite software defers to the user as the boss and respects their choices and desires.

We prioritize your vision and decisions. We respect your expertise and actively involve you in the design process to ensure that your preferences are honored throughout the project.

Forthcoming

Polite software proactively provides useful information and doesn't limit itself to answering only specific questions.

We proactively communicate relevant information, updates, and progress to you. We keep you informed and involved throughout the project's lifecycle, ensuring transparency and maintaining a strong collaboration.

Has Common Sense

Polite software exhibits common sense in its design, organizing controls logically and prioritizing relevant information.

We employ user-centered design principles and logical information architecture to create intuitive interfaces. Our aim is to make interactions straightforward and efficient, aligning with your mental models.

Anticipates

Polite software anticipates user needs and prepares for them in advance, providing a seamless and proactive experience.

Through thorough research and user testing, we strive to understand your target audience. This allows us to anticipate their needs and incorporate intuitive features and functionalities that cater to their requirements.

Responsive

Polite software responds promptly to user actions and requests, adapting its behavior based on user cues.

We maintain open and prompt communication with you. We address your queries, feedback, and requests in a timely manner, fostering a collaborative and responsive working relationship.

Taciturn about Its Personal Problems

Polite software doesn't burden users with unnecessary notifications or details about its internal processes.

We shield you where possible from unnecessary technical complexities and challenges. We handle any issues internally, ensuring that you have a seamless and hassle-free experience.

Well-Informed

Polite software keeps users well-informed by providing relevant and timely information that assists them in their tasks.

We stay up-to-date with the latest industry trends, technological advancements, and best practices. We leverage this knowledge to provide you with informed recommendations and solutions.

Perceptive

Polite software is perceptive and observant, understanding user interests, preferences, and behaviors to anticipate their desires.

We actively observe and analyze user behaviors, preferences, and market trends. Using these insights, we make informed design decisions and recommendations that align with your target audience.

Self-Confident

Polite software demonstrates confidence in its actions and decisions, without constantly seeking reassurance from the user.

We demonstrate confidence in our expertise and recommendations. We present well-supported design choices and strategies while being open to collaboration and constructive feedback from you.

Stays Focused

Polite software remains focused on the user's current task or goal, avoiding unnecessary distractions or irrelevant options.

We maintain a clear focus on your project objectives. We avoid unnecessary distractions or scope creep, ensuring that our solutions align with your goals and deliver the desired outcomes.

Fudgable

Polite software allows for flexibility and temporary deviations from rigid rules, empowering users to work around exceptional cases.

We allow flexibility in the design process to accommodate your unique requirements and preferences. We ensure that any deviations from standard practices are well-justified and do not compromise usability or quality

Gives Instant Gratification

Polite software provides immediate feedback and results, minimizing delays and allowing users to achieve their goals efficiently.

We prioritize rapid prototyping and iterative design approaches. By delivering tangible and demonstrable results early on, we aim to keep you engaged and satisfied throughout the project.

Trustworthy

Polite software builds trust by being reliable, consistent, and dependable, ensuring users feel confident in its capabilities.

We establish trust through transparent communication, reliable delivery of milestones, and a commitment to maintaining confidentiality and data security. Our goal is to ensure that you feel confident and secure in our partnership.

© 2023 Polite Agency